Launches a mascot, Mr Energy Saver, to increase energy efficiency awareness among consumers and trade partners
Mumbai, August 25th, 2022: With an aim to promote energy-efficient fans, the Indian Fan Manufacturers Association (IFMA) unveiled the Energy Saver mascot called “Mr Energy Saver” at their 22nd Annual General Meeting at ITC Maratha, Mumbai. The representative body of branded electric fan manufacturers in the country stressed the importance of switching to energy-efficient fans with their Mr Energy Saver at the forefront. Another key announcement at the AGM was the change of leadership of the industry body. Mr Anuj Poddar (MD & CEO at Bajaj Electricals Ltd.) takes over as Chairman of IFMA for the years 2022 to 2024.
Mr Anuj Poddar, Chairman, IFMA and MD & CEO at Bajaj Electricals Ltd., said, “A holistic approach of focussing on the environmental impact, complying with government regulations and policies and promoting the global competitiveness of domestic fan manufacturing, will accelerate the adoption of energy-efficient fans in India. Under the latest campaign around the mascot Mr Energy Saver, we’re promoting the idea of having at least one energy-saving fan in every Indian home.”
This year’s public session revolved around crucial success strategies, a roadmap for making India the hub for manufacturing energy-efficient fans, and the critical policy support required to realize this vision. The other dignitaries at the event shared their views on the cost efficiencies brought about by sustainable manufacturing coupled with investment-friendly policies such as PLI schemes that could help India catapult its global competitiveness and manufacturing prowess.
IFMA represents the interest of approximately 120 Indian manufacturing entities in the country and is the apex body of branded electric fan manufacturers in India. The members of IFMA have been working relentlessly to ensure sustainability and energy efficiency in their final products. Compliance with the BEE star labelling norms is a significant step towards this goal. With this added focus on energy efficient fans, IFMA is optimistic about impacting energy consumption and impacting the consumers.
A key objective of this scheme is to provide the consumer with an informed choice about energy saving and, thereby, cost saving potential of the relevant appliance. Additionally, IFMA has also advocated a reduction in GST rate from 18% to 5% on fans, that will help make fans more affordable across the country, especially in the rural areas. On the business front, it will provide much-needed fillip and working capital cushion to invest in capacity expansion and energy-efficient technology and incentivise the industry to develop energy-efficient fans per the BEE star labelling requirements.
With the necessary policy support, the fan industry is confident that it will embrace sustainable and energy-efficient technologies allowing industry-wide scale production and adoption of energy-efficient fans resulting in a revolution in sustainable manufacturing.
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