Economy
A mass-market product with one of the highest penetration levels in the country, supporting an entire domestic value chain of vendors, distributors and channel partners.
Atmanirbhar
Self-reliant India
An industry made in India
The Indian fan industry, comprising of several players, has been at the forefront of innovation and adoption of new technology for the greater good of the society. Having one of the highest penetration levels — close to ~80% market penetration, touching the lives of 100 crore citizens of India — fans are a mass market product due to their functionality and benefit against the ever-looming heatwave in India.
Almost 90% of all the fans sold in India are ‘Made-in-India’.
~80%Market penetration
100 croreCitizens whose lives fans touch
~100%Localised manufacturing capacity for ceiling fans
~90%Of fans sold in India are Made in India
The manufacturing base
One of the most highly indigenised industries
We are proud to state the fact that the electrical fans industry is one of the most highly indigenised industries. We are happy to inform you that the manufacturing capacity in the country today is ~100% localised for ceiling fans. Further, almost 90% of all the fans sold in India are ‘Made-in-India’.
The industry ties itself to the Atmanirbhar Bharat Abhiyaan — the Self-reliant India vision of our Hon’ble Prime Minister Shri Narendra Modi.
With further impetus in the form of research and development of a newer form of components for fans that are energy efficient, such as BLDC motors, the aim is to make the industry independent of import of raw material and self-reliant in all senses.
Atmanirbhar Bharat
Touching all the pillars of self-reliance
The fan industry touches all the pillars of self-reliance, viz.
Infrastructure
Manufacturing capacity in the country today is ~100% localised for ceiling fans, built on plants and tooling established within India.
System
Research and development of newer, energy-efficient components such as BLDC motors is moving the industry to technology-driven production.
Vibrant demography
Fans touch the lives of 100 crore citizens of India — a product made by Indians, for Indian homes and workplaces.
Demand
Almost 90% of all fans sold in India are Made in India, meeting domestic demand from domestic production rather than imports.
The aim
Independent of imported raw material.
Self-reliant in all senses.
Energy-efficient innovation — led by BLDC motors and continued investment in research and development — is what carries the industry there.