Energy Smart

The mascot

Meet Mr. Energy Saver

Meet Mr. Energy Saver — cheerful, curious, energetic and always ready with something useful to say. Friendly and approachable, he makes energy efficiency easy to understand and simple to embrace.

He doesn’t preach or lecture. He explains, engages and connects — whether he’s talking to consumers, students or professionals. With his infectious enthusiasm, he turns an important message into an enjoyable conversation.

Energy saving, the fun way

Mr. Energy Saver isn’t your conventional mascot. He can be a lively news anchor, a fun radio jockey, a classroom teacher, a presenter or simply a friendly voice sharing practical energy-saving tips.

His mission is simple: make energy saving easy, engaging and fun.

Mr. Energy Saver, the IFMA mascot

Campaign Reels

Star Rated Programme

0:25
Expo Floor

Live From the Expo Floor

IFMA’s Energy Saver walks the aisles as the association joins Fan Expo Conclave 2026 as Industry Partner.

0:32
Outreach

Energy Saver Goes to School

Taking star-labelling and everyday energy-saving habits straight to the school assembly.

0:29
Fan Expo 2026

Meet Us at Fan Expo Conclave

IFMA 75 at Fan Expo Conclave — 6–8 August 2026, IEML, Greater Noida, Delhi NCR.

0:24
On Air

On Air With the Energy Saver

A studio conversation on efficiency, technology and 75 years of the Indian fan industry.

0:48
Awareness

In the Hot Seat: ₹1,800 a Year

A quiz-show take on how much a star-rated fan can save a household every single year.

0:38
DESH KI BACHAT

Store Talk: ₹1,800 Every Year

Energy Saver takes the mic in a fan store to show what a star-rated fan saves every single year.

0:41
DESH KI BACHAT

House Call on the Electricity Bill

A home visit that turns the monthly bill into a saving of up to ₹1,800 a year.

0:29
SHOWROOM

Picking the Right Fan In Store

Reading the star label with a buyer before the fan leaves the showroom.

0:24
START RATED

Festive Comfort, Star Rated

festive-season reminder that more stars on the label mean more savings all year round