Mantra for serving consumers better

One could say that a fan is probably the most omnipresent appliance in India. As an appliance that is a norm in almost every household across India (and increasingly across the globe), the fans industry is currently underrated. In terms of value, the sector is valued at around Rs. 8,000 crore (US$ 1.07 billion), and it produces 60 million units annually. The industry is witnessing an increasing demand year-on-year and undoubtedly is poised for growth. Add to that the fact that we live in an era that has seen more change than ever before with evolution in technology and consumer tastes and preferences. The pandemic too, brought about major shifts in consumer behaviour, further pushing the industry to revolutionise.

If you see the glass half full, you’ll agree that as an industry we have been provided with the much-needed impetus to innovate; and innovations in our sector range from tech to aesthetics, all crafted to suit the lives of our consumers. Technological changes are rapid and are continuously leading to newer solutions that offer better air delivery rate and longer life. An important change comes in form of demand for energy saving appliances. Aesthetics is another key area of prime interest to the consumers and has seen a swift demand over the last couple of years. Staying in at home and rise of social media has created a large demand for an attractive home and thereby demanding appliances look great. We have seen an increase in demand for stylish designs & innovative technologies by households and large players are already capitalising on the demand by offering fashionable yet quality-oriented products. This trend has hit the refresh button for the industry which will only further strengthen the market.

To summarise, we’re at a cusp of major change and the manufacturers should have the following in mind to serve consumers better –

1. Continuous innovation will provide an upper hand. Technology is becoming a major factor in economy as a whole and those will adapt to the innovation culture will excel.
2. Energy efficiency is crucial to consumers. BEE rating is going to be mandatory, and every manufacturer will comply but those who will further march ahead will lead.
3. Aspirations of the country is growing. This means that products must fulfil the expectations in terms of aesthetics and a premium touch.

The Indian Fan Manufacturers Association has played a catalytic role in re-instating these ideologies since its inception. It has been committed to aligning parameters imperative to the survival and growth of the fans industry. With the continuous efforts that the manufacturers and the association have put in to develop quality, sustainable and energy-efficient products, the fans industry has the right mantra to woo consumers and thus witness growth in the years to come.

Let’s talk of your office rooms and the mood swings in your office chamber. Till two decades back, your rooms used to have paneled teak, in mahogany or walnut.
Or may be some other shade. The desk also reflected the same dull and if I may say depressing (at times) feelings. Then we have entered the era of Office furniture in Blues and greys (considered corporate colours). Some decorators add lot of glass too. That’s fine.

Of late of course the flamboyant colours have started getting acceptance. That’s still good.
Now you as a boss have far more stress and need to uplift your mood more frequently than your predecessors. Aids of destressing are there but nothing like some elements in room to help.

Experts believe that there should be some object(s) in the room, utility wise or just for show which should be colourful, stylish and out of ordinary to tackle the mood swings and freshen one’s mind.

Rooms are of course air conditioned but a secondary interestingly designed personal fan does help.

Have a look at this unique stylish Personal Fan designed by Galia Schnadower. She calls it Flower Fun Fan which indeed it is. The easily interchangeable silicone flower blades allow you to change the look and uplift your mood, while it is abundantly use full as a secondary air machine for you.

Arresting attention, Stylish and useful it will transport you to different zones at different times.

Indian designers. Are you listening? Go ahead with your creativity too.

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The COVID-19 pandemic, an ongoing global pandemic has proven to be a health and humanitarian crisis. The new reality taking shape is made of complexity, uncertainty and even opportunities.

In this fight against Covid-19 pandemic, fans play an important role by improving ventilation and circulation. This places fans as a recognized and a cost-effective method to not only provide thermal comfort but also as a key intervention to prevent COVID-19.

Did you know Fans are your shield against Covid-19?

It is noteworthy to mention that the ‘National Guidelines for Infection Prevention and Control in healthcare facilities’, issued by Ministry of Health and Family Welfare (MoHFW) , Govt. of India in January 2020 states that “use of air supply fans helps improve thermal comfort and maintain good ventilation even where windows or doors are closed.”

Taking a que from the above, several State Governments have also issued several public health advisories on usage of fans. The Government of Haryana’s Public Works Department has issued an advisory asking for ensuring proper ventilation and use fans as a better alternative to avoid spreading of COVID-19.

The Government advisories clearly flow towards the usage of fans against spread of Covid-19 infection. Since fans are a common man product, essential in almost every household across a tropical country like India, importance of fans as an affordable tool in fight against Covid-19 pandemic needs to be highlighted more and more.

The use of fans against Covid-19 is also backed by many international studies, recognizing that ventilation across a closed area is of utmost importance in fight against Covid-19 pandemic.

The guidelines by the Centre for Disease Control, United States have emphasized on the importance of ventilation in buildings as an effective mitigation strategy to reduce the spread of COVID-19 disease and lower the risk of exposure. The guidelines have listed fans under Tools to Improve Ventilation.

From affordability point of view as well, fans have been listed in the guidelines under less than $100 interventions for ventilation.

Thus usage of fans in these difficult times is the need of the hour, as they are, in true sense, Covid warriors for the common person.