Consumer-Centric Growth Mindset & R&D Crafting the Future

Vivek Abrol, CEO( FMEG)

The fan industry is now transitioning into a new era, with technology at the heart of the business’s growth strategy. This industry movement is rapidly shaping up, especially post the new BEE star rating regime coming into play last year, which necessitated R&D to work harder than ever before. Star-rated fans, for example, are becoming preferred and suddenly occupying a higher share of consumer mindshare with their conducive selling proposition of higher-rated energy consumption segments.

R&D is now at the forefront in fostering a growth mindset to facilitate efficient and successful product delivery, blending electronics, superior engineering, and the aesthetic appeal of the fan. The upcoming season for fans is promising and presents an opportunity for brands to successfully navigate change.