Fan Industry Enters a Golden Era


As the saying goes, the Stone Age did not end because we ran out of stones; we transitioned to better solutions. The same opportunity lies before us with energy efficiency and clean energy. –  Steven Chu

Energy Efficiency simply means using less energy to perform the same task – that is, eliminating energy waste. Energy efficiency brings a variety of benefits like -lowering household costs and the whole economy, reducing demand for energy imports and reducing greenhouse gas emissions.

India’s leadership for energy efficiency has been greatly strengthened through the years. With the Prime Minister setting an aim to make India energy-efficient by 2047, various initiatives are being taken by the government to advance the regulations that reduces and transforms energy consumption.

IFMA, the Indian fan manufacturers association is also committed towards the vision of energy conservation and has whole heartedly welcomed and embraced the mandatory BEE (Bureau of Energy Efficiency) star rating program for ceiling fans from July next year.

IFMA has embarked on the same without compromising on the basic parameters like Air Delivery and other parameters which are of paramount importance to a consumer. IFMA members and other fan manufactures are confident about the success of this BEE initiative thereby ensuring that Indian consumers would be catered and served by genuine and serious manufacturers whose vision are in sync with the Global vision.

It has also been observed that over the years, the consumer purchasing behaviour has changed. They are now not just looking for basic fans but models that are aesthetically in sync with their home decor, high in performance / durability and energy efficient. Because of this behavioural change BLDC motors in Fans being energy efficient are also becoming extremely popular. Due to urbanisation and increasing ‘purchasing power’, it is estimated that the number of individual households and the number of appliances in every household will keep increasing. This phenomenon would make it imperative for all appliances especially fans to be power efficient and would be in complete ‘synergy’ with the BEE and IFMA combined initiative.

IFMA commits to be the frontrunner in embracing sustainable and energy-efficient technology and ensuring effective implementation of all Government initiatives especially the BEE Star labelling requirements.

Relying on the new age, aesthetics, and innovation & technology and now energy saving, it can be summarized and concluded that the fan industry is indeed entering in a “golden era”.